Graphic Design Grabs Your Customer’s Attention

We humans like to think of ourselves as masters of the universe. Top of the food chain.


But when you get down to it, our thought processes are not as complex as we think they are. We make decisions (or rather, our brain makes decisions for us) fast. You really only have a matter of seconds—a couple of words, a flash of images—to hook somebody before they move on to the next thing.


And with all due respect to words, the visual language of your marketing often makes a bigger first impression than the written language.


The visual vocabulary of course includes colors, images, graphics, and the like. But it also includes a lot of things you might not think about.


Agonizing over the font, sizing, and spacing of text.

Providing an obvious path for

the eye to follow.

Considering shapes—soft and rounded, or bold and angular.

These sorts of decisions should never be made carelessly. Because if your design is boring, cluttered, or confusing, you aren’t going to keep your customer’s attention and you aren’t going to make that sale.

Good Graphic Design Improves Communication

How many times have you struggled to explain something to a friend or a colleague, before finally saying “I’ll just show you.”

Countless times, right?


While we’re not sure a picture is worth exactly a thousand words, sometimes images are just much easier to understand.


I could tell you about how beautiful my trip to Greece was, or I could show you my pictures.


I could try to explain a series of statistics and research about an important topic, or I could show you a chart or infographic that displays that data in an easy-to-understand, visual way.


Graphics and images can often communicate important information, and even emotions, in a way that really resonates with people. And it often communicates those things completely, just at a glance.


But there’s even more to this story.


Often, simply by adding relevant images to an existing piece of content, the words that are already there are more likely to connect and stick.


It all comes back to keeping the reader interested. Notice how we’ve filled this webpage—the one you’re currently reading—with images, graphical flourishes, bolded text, and the like?


Imagine if, instead, it was just one solid wall of text.


Incorporating graphic elements into you text at regular—and frequent—intervals makes viewers much more likely to stay with you to the end and actually read what you have to say, rather than giving up partway through.


Graphic Design Helps You Establish Your Brand and Gain Recognition

What do some of the world’s biggest brands and companies have in common? We’re talking Apple, Google, Target, Starbucks … you get the idea.

They have a visual identity. They make an immediate, emotional impression that is clearly communicated.

Of course, that includes a memorable logo. But these brands are so strong that, even if you couldn’t see the logo or company name, you could instantly identify the company from just an image, or a piece of mail, or from looking at their website.


Your branding is more than a pretty face or a catchy slogan. In the broadest sense, your branding is about how you’re defined in the minds of your customers.


When your name gets mentioned, what’s the first thing they think about? What qualities or values do they associate with you? What sets you apart from your competitors in their minds? Do they even know you exist?

Good branding—powered by good graphic design—is an absolutely critical component of shaping that perspective. It should:

Say something about who you are and what you value.

A simple example:

do you want your branding to suggest youthful energy and innovation, or reliability and tradition?

Make an emotional connection with target customers.

Does your branding appeal to the kinds of people who need your product or service the most?

Establish your credibility as a business.

If your branding and marketing look professional, customers will assume professionalism in other aspects of your business, too.

Clearly communicate a message visually.

Is it immediately obvious what the message and meaning are supposed to be?

Motivate purchase decisions.

Does your branding compel a customer to action? Is it obvious what you want them to do

When your branding is effective and memorable, customers think of you first, and are more likely to choose you over your competition when they have a problem you can solve.

But to be effective, your branding needs to be powered by intelligent and consistent graphic design.

When your branding is effective and memorable, customers think of you first, and are more likely to choose you over your competition when they have a problem you can solve.


But to be effective, your branding needs to be powered by intelligent and consistent graphic design.

You’re going to want to do a bang-up job branding and designing these core elements of your marketing. But graphic design gives you the means to promote your brand, services, and products through a nearly limitless amount and variety of visual media:


  • Infographics

  • Brochures

  • Postcards

  • Pamphlets

  • Flyers

  • White papers

  • Business cards

  • Packaging

  • Print advertisements

  • Digital advertisements

  • E-mails

  • Trade show banners

  • Signage

  • Posters

  • Books

  • Stationery

  • Letterheads

  • Internal training materials

  • Swag (pens, coffee mugs, bean bag chairs, flash drives, etc.)


When you have a strong brand established and a good graphic design team in place, it opens up new opportunities to expand your reach in the marketplace and advertise yourself in new and exciting ways.